Professionalisation, integrating theory and practice
Beauty and hairdressing are professional services. Traditionally, industry practitioners are trained up in an apprenticeship approach, sometimes with reference to commonly accepted standards. Rising consumer expectations and rapid technological advancements have made it necessary for practitioners to equip themselves with latest knowledge and techniques to cope with changing market demand. HKQF aims to promote lifelong learning in the industry, with the objective of enhancing competitiveness of the workforce.