Qualifications Framework - Education Bureau

Recognition of Prior Learning (RPL) and Appointed Assessment Agencies

Qualifications Framework Support Schemes

Specification of Competency Standards (SCS) > List of SCSs > Publishing > Functional Areas

Units of Competencies for Practitioners of the Publishing

1. Management

The functional area of Management requires that the publishing industry practitioner has basic knowledge of the concept and procedures of publishing as well as related legislation and commercial operation. The practitioner needs to understand the setting of framework and management mechanism and know the underlying principles and policy of publishing work in order to improve the publishing enterprise’s management efficiency and effectiveness.

QF Level

Code

Name

Credit

Level 1

Level 2

Level 3

Level 4

	PPPUMN401A	Know publishing	12
	PPPUMN402A	Know publishing related legislation	12

Level 5

PPPUMN501A	Understand publishing enterprise management	12
PPPUMN502A	Understand publishing	12
PPPUMN503A	Understand publishing related legislation	12
PPPUMN504A	Set budget for publishing department	12

Level 6

PPPUMN601A	Set short term and long term goals for publishing enterprise	12
PPPUMN602A	Set up publishing enterprise management system	12
PPPUMN603A	Set balanced budget management system and operation code for publishing enterprise	12
PPPUMN604A	Set departmental operation scheme, management structure and professional code for publishing enterprise	12

Level 7

2. Editing

The functional area of Editing requires that the publishing industry practitioner understands the use of modern Chinese, classical Chinese and information retrieval so as to master skills for practical writing and proofreading. The practitioner needs to understand the workings of AV and electronic publishing and to master the skills of producing digital carriers, their content and related products so as to promote multimedia/web publishing business.

QF Level

Code

Name

Credit

Level 1

Level 2

Level 3

PPPUED301A	Know English usage	12
PPPUED302A	Know modern Chinese	12
PPPUED303A	Know classical Chinese	12
PPPUED304A	Know information retrieval	9
PPPUED305A	Know basic editing	12
PPPUED306A	Know basic proofreading skills	9
PPPUED307A	Know English-Chinese translation skills	9
PPPUED308A	Know Chinese-English translation skills	9

Level 4

PPPUED401A	Master use of English	12
PPPUED402A	Master editing of practical writing	12
PPPUED403A	Master practical editing	12
PPPUED404A	Master proofreading skills	9
PPPUED405A	Exercise English-Chinese translation skills	12
PPPUED406A	Exercise Chinese-English translation skills	12

Level 5

PPPUED501A	Plan publication project management	9
PPPUED502A	Implement publication project management plan	9
PPPUED503A	Carry out electronic/online publication processing and production	12
PPPUED504A	Execute electronic/online publishing	6
PPPUED505A	Execute AV processing and production	12
PPPUED506A	Execute AV publishing	6

Level 6

PPPUED601A	Develop personal idea and style of publishing	12
PPPUED602A	Formulate publishing policy	12
PPPUED603A	Formulate copyright management strategy	12
PPPUED604A	Set up copyright management scheme	12

Level 7

3. Art and Design

The functional area of Art and Design requires that the publishing industry practitioner knows the use of colour in publications, the use of graphics and page layout design. The practitioner needs to understand the expectation of readers regarding readability and to be aware of restrictions so that the aesthetic and quality of the overall design of publishing media be refined.

QF Level

Code

Name

Credit

Level 1

Level 2

PPPUAD201A	Know layout design skills	12
PPPUAD202A	Know expression skills for illustration	12
PPPUAD203A	Know multimedia design skills	12

Level 3

PPPUAD301A	Know printing processes	12
PPPUAD302A	Understand book design skills	12
PPPUAD303A	Understand cover design skills	12
PPPUAD304A	Understand multimedia design skills	12

Level 4

	PPPUAD401A	Master various design skills	12
	PPPUAD402A	Understand cultural features and the arts of different places	12

Level 5

	PPPUAD501A	Develop brand series	9
	PPPUAD502A	Develop publishing design style	9

Level 6

Level 7

4. Production

The functional area of Production requires that the publishing industry practitioner masters the processes and skills of book and digital media production to facilitate communication with production houses with the aim of producing publishing media that meet market demand.

QF Level

Code

Name

Credit

Level 1

Level 2

Level 3

PPPUPD301A

Know basic processing flow for printing

Level 4

	PPPUPD401A	Understand processing for printing	12
	PPPUPD402A	Understand edit process skills	12

Level 5

Level 6

Level 7

5. Marketing

The functional area of Marketing requires that the publishing industry practitioner analyzes and understands market conditions and masters effective marketing skills so that marketing and promotional plans can be formulated and effectively implemented.

QF Level

Code

Name

Credit

Level 1

Level 2

Level 3

Level 4

	PPPUMK401A	Understand reader psychology	12
	PPPUMK402A	Master book promotion strategy	12

Level 5

PPPUMK501A	Copyright trade	12
PPPUMK502A	Formulate publishing market analysis plan	12
PPPUMK503A	Formulate and implement publishing market plan	12

Level 6

Level 7

6. Distribution and Sales

The functional area of Distribution and Sales requires that the publishing industry practitioner comprehends customer psychology and marketing strategies. With useful skills, the practitioner promotes published products of different media.

QF Level

Code

Name

Credit

Level 1

Level 2

Level 3

	PPPUDS301A	Understand sales and marketing skills	12
	PPPUDS302A	Understand distribution flow	12

Level 4

	PPPUDS401A	Book distribution	12
	PPPUDS402A	Price management	12

Level 5

	PPPUDS501A	Set book publishing ratio according to category	12
	PPPUDS502A	Formulate sales plan	12

Level 6

Level 7

7. Logistics/Warehousing/Transportation

The functional area of Logistics/Warehousing/ Transportation requires that the publishing industry practitioner effectively applies logistics control techniques when performing daily duties of warehousing and transport operation so that efficiency of transportation and control of costs can be improved.

QF Level

Code

Name

Credit

Level 1

Level 2

Level 3

PPPULO301A	Warehouse management	12
PPPULO302A	Fleet management	6
PPPULO303A	Know flow of goods	6

Level 4

	PPPULO401A	Transaction management	12
	PPPULO402A	Understand transportation operation	6

Level 5

Level 6

Level 7

Advanced Options

Other Functional Areas:

Note:

The SCS has been moderated by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ) to ensure consistency of QF level across industries.

All the Specification of Competency Standards ("SCSs") for industries and other related materials contained in this website are protected by copyright, which is owned by the Government of the Hong Kong Special Administrative Region.

Permission is granted for users to download the SCSs to store them in local computers, provided that this is solely for personal or non-commercial internal use, and provided further that this copyright notice is downloaded at the same time.

Save the above permitted use, any other use (including without limitation any reproduction, adaptation, distribution, dissemination or making available to the public) of the SCSs is strictly prohibited.